NEWPORT NEWS - The Apprentice Athletics Booster Club has launched its new branding and logo as the calendar year has flipped to 2025.

The new logo features the Builder man bursting through metal with the new branding name circling the logo. This marks an identity and mentality change within the club as the board has committed to boosting the athletics department financially while also raising funds for bigger projects, including the renovation of Building 601.

With the new logo and branding will come an online store for fans to purchase gear with the new insignia and branding. Certain levels of membership included a gift card for this store. Those members will be notified of how to redeem their membership gift card once the store is open in the coming weeks.

The logo was soft launched throughout the football season on signage and will now be prominently featured on all AABC pages on GoBuilders.com as well as at all AABC events moving forward.